Chasing Time.

Soho, London, UK

"Tick Tock"

We have twenty four hours in a day, seven days in a week, twelve months in a year, so why oh why are we obsessed with the notion of filling all these hours, minutes, seconds with 'busyness'?. We are forever chasing time and clicking on 'end call' or muttering "I'll get to that later" as we pour ourselves a fifth coffee with shaking hands and dry mouths tapping away unproductively on our phones. The notion of being busy all the time should be axed because 1.) It's simply not humanly possible to be busy twenty four hours a day, seven days a week. And 2.) Because prioritising real life is sometimes more important than projecting this image of busyness. I am 100% guilty of thinking that if I don't seem busy (emphasis on seem), that I'm not really working hard and it's so silly! My eureka moment came when my friend Supal laid her life out on the table for me and I simply could not believe how much she was juggling and how she managed to still see all her friends, and enjoy her life to the fullest. Check out Supal's latest, very detailed and helpful blog post on her productivity tips and how she balances a high risk career with full time blogging as well as a thriving social life! I've found it super helpful in regards to rethinking my own priorities and how I sometimes waste precious time under the guise of being busy.
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Prioritising is key I suppose, in my case I've been ruthless as to how, where and why I am doing something and figuring out whether it'll be something I'll look back on in a few years and say yes to, or if it's a relationship that needs more investing in. For example, with the extra time on my hands, I've been trying to channel more energy into the blog. I spend Friday and Saturday morning's shooting content and furiously jotting down potential ideas - things I could write about that have substance, keeping a close eye on my shiny new watch as I work in 25 minute breaks (pomodoro technique). A mixture of good time management techniques, keeping a solid diary and keeping track of the time has meant that I am now swapping out wasted hours on twitter and Instagram, for time conversing on the phone with friends I haven't spoken to in a while after a barrage of "I'm sorry - I've been swamped this week" excuses on my end. 

When people ask what I've been up to, I no longer say "Oh I've been busy" instead I give a thoughtful and detailed account of my week, things I've discovered and things that piqued my interest. I guess it was time for me to get my act together (pun intended hoho!)

What I Wore...

COAT - boden | TEE - asos | SKIRT - primark | SANDALS - clarks | WATCH c/o ice watch | BAG c/o coach

(This timely *badum-tiss*  post was in collaboration with Ice Watch, as always all words and photos are my own.)



  1. Last week's issue of Stylist was about this topic; busyness. It's actually become a thing to talk about how busy we are. And you're right, no one is ACTUALLY busy 24/7. And if they are, it shouldn't be that way. I read Supal's post and I just had to take some notes, it was absolute fire. You look so cute in this outfit Sade. xx
    Coco Bella Blog

  2. I agree, I've taken to spending most of Sunday mornings in bed reading or browsing social media. It's nice to take a few hours to yourself rather than running about being busy all the time.
    I also love that tee

  3. Time is an asset that once lost can't be recovered or replaced. You're wise to manage it well. Until now I was unaware of the Pomodoro technique. It seems like a worthwhile tool. I have learned something and I thank you.

  4. I absolutely love this post. Seriously working on my time management skill. BTW thank you for sharing your friend's page, it was really helpful. Saved it as well.


  5. YAS GIRL! I really think we fall into this situation where we talk about sending an email and don't send the email and in the end... we've wasted time and that time is precious! Literally, talking to you and seeing you work is also inspiring for people like me who SEEM to have it all together. Really hoping to continue to bounce this energy back and forth! -Sup

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